Boston Strong

Creation of a brand for donations to

On Monday, April 15th 2013, a group of terrorists detonated 2 bombs at the Boston Marathon. Moments after the explosion, heroes emerged amidst smoke and human suffering, helping the fallen and taking care of the wounded.
Early on Tuesday, April 16th, I was called into the office of Hill Holliday's CEO Mike Sheehan. He tasked me with creating a brand logo that could used to represent a fund for the Boston Marathon victims.
After the logo was completed it was quickly released media outlets all over Boston and the world, uniting people to one cause.
Back to Top