While at Arnold Worldwide, I learned how heritage and lore builds iconic brands like Jack Daniels.
This gifting campaign runs in the UK for the holidays. Features an ad that has step-by-step instructions on how to wrap a bottle of Jack properly with just enough wrapping paper and a little sample of what it should look like when done properly - last minute shopper's rejoice.
For this train station take-over in Japan we came up with a design solution that wouldn't be lost in translation with dramatic cropping of photography and the iconic logo.
These are some looks I created for Jågermeister.

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