One of my biggest passions is working in environments. I like to think about interactions between people and lighting, usable space, texture and technology. This first example is CRAFT Studio at McCann Birmingham, the vision was to create a space that was usable for editing and sound with a theme of Rock 'N' Roll because the creatives in the group are all musicians.
These are pieces hang outside the studio space as a visual representation of analog and digital. They were created with actual instruments that were laser cut and a 3D visualization of the instrument as pixels. These were all rendered in C4D before we attempted the physical object.
Alex Sheldon is a type designer and sign painter, after we put up large scale wheat postings in the room he went over them with gold type.
Below is an event called TV NEXT. I designed the show and branded graphics. I wanted the show to feel like a future digital world with color, textures, and patterns inspired by the 80s. Retrofuture.
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6'ft. Illuminated baubles set the scene with a gentle surreal glow.
The lights were cued to turn on in unison with the video.
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We designed a low-poly humanoid that interacts with an iPad through an endless loop.
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Below is branding for a conference. The theme was "It's time to WOW."
Apple watch arrival gift and app to help organize/syncronize teams.
The client needed an impactful way to advertise the new Malibu, they wanted to bring the new design and headlight quality to light. So I decided to light the headlights up at night. This was not an easy feat, it took real persistence, salesmanship and organization. My knowledge of lighting carries over from early in my career working on lighting for Casinos in Las Vegas - where I lived for 13 years.
The one-of-a-kind vehicle wrap features 115,000 square feet of material applied to the Ren Cen and includes 66 high-definition LED lights. The innovative vehicle wrap will include a first-of-its-kind, nighttime illumination feature, which will highlight the headlights and driving lights of the new 2016 Chevrolet Malibu. https://www.prnewswire.com/news-releases/im-branded-installs-one-of-a-kind-renaissance-center-building-wrap-to-assist-launch-of-2016-chevrolet-malibu-300201253.html
Chevy and baseball go hand and hand. We needed touch points within the Comerica Stadium to share Chevy’s love of the game. We had an area in which we could put up a mural the team decided that composing the mural out of baseballs would get the right results which would be a place that inspired awe and selfies.
Among the most important space I've worked on is my home. My wife and I worked closely with Architects on this 1950s mid-century modern home in Detroit. I wanted to space to be modern but pay homage to original textures and design themes of the era. We continue to scrutinize the usability and decor it's a hobby and passion that is boundless.
