The Detroit Zoo’s branding is a flexible system that adapts seamlessly across platforms while maintaining clarity and impact. It connects people with nature, with the "OO" drawing them into the zoo’s stories and the bold "Z" symbolizing strength and commitment to wildlife conservation. This thoughtful design balances form and emotion, fostering a connection that encourages engagement with both the zoo and its mission to protect the natural world.
The Butterfly House patina was inspiration for the teal color
Rebranding the Detroit Zoo was a true joy, and I’d love to bring that same playful energy to your brand. Let’s create something that truly stands out in the wild.
