Kareem Abdul-Jabbar shares his story battling CML (Chronic Myelogenous Leukemia) and journey in our campaign to promote this helpful new treatment through online videos, experiential media and web.
The web expression of the campaign utilizes the timeline of Kareem's life and his life. The idea behind the site is showing people/patients that there's life after being diagnosed with a disease as serious as CML. A key feature of the site is a customizable timeline they can utilize to keep track of their own accomplishments and key milestones while battling CML.
While developing the campaign we created a launch platform for a tradeshow utilizing hologram technology.
This animation would play full-size and mimic a basketball court on stage with amazing sound design by Soundtrack and animation done by HUSH NYC.