This album, released January 1971, is still loved and cherished by millions, including me. I grew up listening to Motown and Marvin Gaye and was honored to work with the Motown Museum in celebrating his work through logo and branding.
Tedesca, the font used in the original album art, was created Curtis McNair. This new version, created by , has been modified for modern usage with new alternate characters, new rounded form and preset logo glyphs.
“What's Going On” was released on Tamla Records. In commemoration of that partnership, this neon sign was created by Alex Sheldon and I for the Motown Museum offices in Detroit.

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