The Motown Museum
Nestled in a little blue and white building on Grand River Ave is the legendary Studio A, made famous by Barry Gordy and the groundbreaking sound and music machine he created that changed music forever. This iconic studio was a creative haven where amazing entertainers like Michael Jackson, Stevie Wonder, and The Supremes fine-tuned their craft together during a magical era.
Hitsville Next
This program helps young entertainers hone their craft and collaborate, much like the original Studio A. The camp coaches them to perform and record music, nurturing the next generation of Detroit music superstars. I worked closely with the marketing team to brand the program and create a campaign to attract future recording artists.
Marvin Gaye 50th Anniversary of What's Going On release
This album, released January 1971, is still loved and cherished by millions, including me. I grew up listening to Motown and Marvin Gaye and it was a dream come true to work with the Motown Museum in celebrating his work through logo, font design, merch and branding.
Tedesca, the font used in the original album art, was created Curtis McNair. This new version, created by , has been modified for modern usage with new alternate characters, new rounded form and preset logo glyphs.
“What's Going On” was released on Tamla Records. In commemoration of that partnership, this neon sign was created by Alex Sheldon and I for the Motown Museum offices in Detroit.

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