Our challenge was to refine JBL's tagline and message to resonate with today's audience, embedding energy and dynamism throughout the brand. This transformation wasn’t just about words—it was about making JBL a lifestyle. By focusing on versatility and relevance, we enhanced the user’s experience with sound, creating a deeper emotional connection between listeners and their music.
From product packaging to advertising, every touchpoint was aligned with the brand's new, vibrant identity. This modernized approach broadened JBL’s appeal while staying true to its roots in audio excellence, ensuring the brand remained sleek, dynamic, and undeniably connected to its audience.
We transformed JBL into a dynamic, modern lifestyle brand, enhancing the user experience and deepening their connection to sound. Ready to modernize your brand and broaden your appeal?
