McCann Warrior Branding
Working closely with photographer Lian Jadan, I developed a warrior fashion brand from the ground up. Together, we created custom shoes, athletic suits with embroidered patches, hand-painted boxing gloves, boxer outfits, custom tees and hoodies, flags, bandanas, and even an energy drink. This creative endeavor was part of an internal campaign for McCann, aimed at promoting creative excellence. The fabulous models featured in the campaign are all McCann employees!
These are design explorations based on the photography style. I wanted the design language to be urban with heroic undertones.
