McCann Warrior Branding
Working closely with photographers Lian Jadan and Jim O'briant we created this warrior fashion brand from the ground up. We made custom shoes, athletic suits with embroidered patches, hand painted boxing gloves, boxer outfits, custom tees and hoodies, custom flags, bandanas, and even an energy drink. The purpose of this creative is an internal campaign for McCann to promote creative excellence. The fabulous models are employees of McCann!
These are design explorations based on the photography style. I wanted the design language to be urban with heroic undertones.