NO CANDLES, JUST SMOKE. We celebrated the Camaro's birthday with a 60ft. mural that illustrated how Camaro culturally and technically evolved through the years. We collaborated with ILOVE DUST and talented video producers to create content and an experience worthy of the name Camaro.
But mostly we just did it for the fans. We let this ICON of Detroit Muscle just be itself.
Below is a oversized poster direct mail kit that included all 6 posters. The printer Classic Color of Chicago played with an array of processes and inks to make each poster authentic to the era. This piece won silver at the 2018 Sappi North American Printer of the Year.