NewLeaf, a leader in the AgriTech sector, is renowned for its innovative plant probiotic that significantly enhances plant growth efficiency. Tasked with their rebranding, my role was to rejuvenate their brand identity to reflect their cutting-edge position at the intersection of agriculture and technology. The core challenge was to integrate the unique pink color of their product into their visual identity, creating a distinctive and memorable brand presence.​​​​​​​
In close collaboration with NewLeaf, I developed multiple logo options, each capturing the essence of their innovative spirit. The rebranding extended to crafting a comprehensive brand aesthetic, encompassing striking imagery and a refined color palette. This fresh, cohesive brand identity has been seamlessly integrated across various communication platforms, both internally and externally. The new visual language not only highlights NewLeaf’s unique product features but also aligns perfectly with their visionary approach.
I was thrilled to lead the rebranding for NewLeaf, and I'm ready to bring that same energy and expertise to your business, regardless of its size. If you're looking to craft a brand identity that truly reflects your vision and values, I'd love to help. Let's work together to make your brand's story shine.
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